MoodyBoards is free to start — your first moodboard and first generated image cost nothing, and there is no card required.
Most "free mood board makers" are blank canvases: you bring the images, do the arranging, and export a collage. That is free the way an empty kitchen is a free dinner. MoodyBoards starts from the other end — you describe the brand or project, and it generates the board: palette, typography direction, and original imagery that all share one feeling.

If you already have a folder of reference photos and enjoy arranging, a canvas tool like Canva or Milanote is a fine choice — we compare them honestly in MoodyBoards vs Canva. If what you actually need is a direction — colors, type, and images that agree with each other — generation gets you there in minutes, and every image you make afterward inherits the board automatically.
When you outgrow the free start, paid plans begin at $9.99/month and cancel anytime. But start with the free board — it is the fastest way to find out whether this is your tool.